Allternativa is a clothing store founded by two friends who noticed the issue young people of this new generation face when trying to mix and match pieces, so they set their goal: make clothes that work for every occasion. a top, for instance, that might be only used for the gym, now is also perfect for college, a night out at a bar with friends, and even for a party. the purpose here is to make every piece match the brand’s name, which in portuguese translates to “an option”. starting from the brand's standpoint, the challenge emerged in how to present versatility in a graphic system that would be expressive yet contemporary for the target audience. furthermore, another important premise was to emphasize the manual and organic aspect of the identity, not only because of the visual architecture of the store but also due to the creative process of the project's founders. thus, we stylized the typography of the logo and developed an "a" as a symbol, always exploring a sinuosity that is also unfolded across all the graphics. these absorb different textures from the brand's universe and bring lines going free directions. finally, we also established a neutral yet extensive color palette, allowing the brand to explore different kinds of layouts and, therefore, getting more versatility to the whole visual identity.
Sarau Team: Pedro Almeida, Matheus Abitbol, Gabriel Castilho, Gabriel Amaral, Luiza Lootens.
Allternativa Team: Ana Elisa Ribeiro, Tassiane Araújo
My Role: Motion Design.
Behance
Branding Gallery
Illustrator Gallery