Overcoming, talent, and inspiration are the pillars that define Ayrton Senna, and these values come to life in the short film "The Truth In Your Eyes".
In this emotional film, the champion’s journey is told through a unique fusion of fantasy and reality, celebrating senna as a true hero and a source of inspiration for new generations.
The production is a co-creation of Asia, Stink films and Senna Brasil, with illustrations by artist Butcher Billy and direction by Ricardo jones.
The short film was shown exclusively at the ccxp edition held in december 2024 and will now be available on the senna brand's social media channels. the animation will be accompanied by a sequence of 41 new posters, created based on frames from the short film and alluding to senna's total number of victories in Formula 1.
The project will tour schools and communities in Brazil, introducing senna to a new generation of fans and admirers.
© 2025
Film
Client: Senna Brands
Agency: Asia The Experience Co
Production Company: Stink Films São Paulo
Director: Ricardo Jones
Executive Producer: Bianca Senna, Marcela Amstalden
Character Design: Butcher Billy
Posters
Team: Manoel Michael, Matheus Abitbol,
Gabriel Castilho.
My Role: Poster Design
Behance
Motion Gallery
The Unbserved
Featured